Services / Launch systems

One launch story. Built to travel.

East Cut captures the founder, product, team, and environment once, then builds the primary film and supporting assets around the channels that must carry the launch.

01 / Project scopes

The production day fits the idea. Not the other way around.

Every project is shaped around its creative direction, locations, deliverables, usage, and post-production complexity.

Focused scope

Half-Day Production

Up to 6 hours on location

A focused production with a strong primary visual direction and room for supporting setups that expand the range of usable content.

Best for

Founder or product interview

Feature announcement

Product demonstration

Included

One primary environment with one or two supporting setups
Two-camera coverage for interviews or presentations
Purposeful B-roll to support the final story
Final deliverables defined in the proposal

Ask about this scope

Expanded scopeBroader content system

Full-Day Production

Up to 10 hours on location

An expanded production day for projects that need more visual range, additional contributors, or a broader collection of assets.

Best for

Product launch

Founder and team story

Customer or investor communications

Included

Everything supported in the half-day scope
Additional contributors, environments, or setups
Two-camera interview and presentation coverage
A more comprehensive B-roll library

Ask about this scope

Photography

Photography is included only when intentionally scoped. East Cut can capture stills directly or bring in a dedicated photographer when simultaneous coverage is needed.

Ongoing production

Monthly founder and company content retainers are available after an initial project establishes the working relationship and repeatable content format.

02 / Channel logic

The shoot is planned around where the story goes next.

Website + launch

A primary film that gives the launch page, announcement, and press outreach one clear story.

LinkedIn + social

Founder-led cutdowns that make the idea useful in-feed without turning the company into a trend account.

Investor follow-up

A credible view of the founder, product, team, and market moment after a meeting or update.

Sales + education

Product and use-case clips that explain the hard part again after the demo call ends.

Hiring + culture

Real company and event moments that help candidates understand the room they may join.

Founder Signal Retainer

A monthly production rhythm for founders who keep launching, explaining, selling, hiring, and showing up in the market.

After the first project

Event-to-Asset Add-On

Speaker capture, recap, short clips, founder interviews, and photos for demo days, talks, hackathons, and launch rooms.

Scoped separately

03 / Product demo rule

Simple capture is included. Product-film complexity is scoped.

Included

Clean product recordings supplied by the client.

A simple guided capture during the scheduled shoot.

Basic placement inside the founder or launch film.

Scoped separately

Detailed walkthrough recording and advanced UI callouts.

Fake demo data, sensitive-information cleanup, or complex blurring.

Motion graphics and SaaS-style walkthrough editing.

Ready to define the right scope?

Bring the launch moment and the audience.

Start a project