San Francisco video studio for technical startups

Launch what you built.
Explain why it matters.

East Cut plans and produces founder films, product explainers, social cutdowns, photography, and event assets as one coordinated content system for customers, investors, sales, and hiring.

Start a project See what one shoot creates

Producer-ledCore two-person teamBuilt for technical stories

Call East Cut when it is time for a

Product launchMajor featureFundraising updateDemo dayCompany event

01 / Output system

One production. Several jobs to do.

A launch film should not become one lonely file. East Cut plans the shoot around the places your story must keep working after launch day.

Website + launch

A primary film that gives the launch page, announcement, and press outreach one clear story.

LinkedIn + social

Founder-led cutdowns that make the idea useful in-feed without turning the company into a trend account.

Investor follow-up

A credible view of the founder, product, team, and market moment after a meeting or update.

Sales + education

Product and use-case clips that explain the hard part again after the demo call ends.

Hiring + culture

Real company and event moments that help candidates understand the room they may join.

02 / Primary offer

Product Launch Video Kit

Founder, product, team, and environment captured as one launch system, then shaped for the audiences that need different proof.

Built aroundYour launch

A coordinated production designed around the story your customers, investors, and team need to understand.

Founder or product film
Social cutdowns for the channels that matter
Product moments and supporting B-roll
Photography and event coverage when scoped

Explore production scopes

Founder Signal Retainer

A monthly production rhythm for founders who keep launching, explaining, selling, hiring, and showing up in the market.

After the first project

Event-to-Asset Add-On

Speaker capture, recap, short clips, founder interviews, and photos for demo days, talks, hackathons, and launch rooms.

Scoped separately

03 / Selected productions

Proof from real rooms, real people, and real constraints.

View all work

0112

04 / Client proof

Calm on the day. Useful after it.

Existing client feedback from Gather SF and Burning Heroes AI Hackathon.

Marie guided us effortlessly through the entire video process. She managed everything: camera gear, shot lists, lighting setups, actor coaching, you name it. Her range of abilities is impressive, and the final result was fantastic.

DerekGather SF

Marie arrived right on time, stayed with us throughout the entire day, and captured all the right moments. Despite challenging venue lighting, the photos and videos turned out lively and cinematic. She is professional, punctual, and deeply dedicated to her craft.

AnnaBurning Heroes AI Hackathon

05 / About East Cut

Startup context meets production experience.

East Cut is led by Marie Verant, a former startup founder and technology professional who now works as a producer and creative director.

Her production background spans storytelling, camera, lighting, and on-set coordination across documentary filmmaking, independent film, interviews, events, and founder-led content.

East Cut's core technical partner is a director of photography and camera operator with more than 17 years of experience across technology, branded storytelling, and product advertising. Together, they pair strong visual direction with deep technical expertise to produce compelling work through an organized, efficient process aligned with the client's goals.

East Cut expands the team around the creative and production requirements of each project.

06 / Project scopes

The production day fits the idea. Not the other way around.

Every project is shaped around its creative direction, locations, deliverables, usage, and post-production complexity.

Focused scope

Half-Day Production

Up to 6 hours on location

A focused production with a strong primary visual direction and room for supporting setups that expand the range of usable content.

Best for

Founder or product interview

Feature announcement

Product demonstration

Included

One primary environment with one or two supporting setups
Two-camera coverage for interviews or presentations
Purposeful B-roll to support the final story
Final deliverables defined in the proposal

Ask about this scope

Expanded scopeBroader content system

Full-Day Production

Up to 10 hours on location

An expanded production day for projects that need more visual range, additional contributors, or a broader collection of assets.

Best for

Product launch

Founder and team story

Customer or investor communications

Included

Everything supported in the half-day scope
Additional contributors, environments, or setups
Two-camera interview and presentation coverage
A more comprehensive B-roll library

Ask about this scope

Photography

Photography is included only when intentionally scoped. East Cut can capture stills directly or bring in a dedicated photographer when simultaneous coverage is needed.

Ongoing production

Monthly founder and company content retainers are available after an initial project establishes the working relationship and repeatable content format.

07 / The process

A clear path from the first conversation to final delivery.

East Cut manages the production from initial planning through final delivery, keeping the process organized, collaborative, and focused on the goals of the project.

See the complete process

Discovery

We begin by understanding what you are communicating, who needs to understand it, and what the content needs to accomplish.

Creative direction and scope

East Cut translates the business goal into a clear story, visual direction, set of deliverables, and production approach.

Pre-production

Before the cameras roll, East Cut aligns the script and story with your goals, then plans access, schedules, shot priorities, and the call sheet around our core two-person team.

Production

Your team can focus on the message and enjoy the experience while East Cut directs the process and manages the technical execution.

Post-production

East Cut shapes the footage into a cohesive story, with the post-production scope tailored to the project's complexity and intended uses.

Review and delivery

Your team reviews the work at agreed stages before East Cut delivers organized, ready-to-use assets for the channels defined in the scope.

08 / FAQ

What founders usually want to know.

01Will East Cut develop the concept?

East Cut helps shape your message, story structure, interview approach, visual direction, and shot priorities. The client provides the product truth, customer context, and final message approval.

02Who will be on set?

Most productions are built around East Cut's core two-person team: Marie Verant as producer and director, also supporting lighting and second-camera coverage, alongside a dedicated director of photography and camera operator. Additional specialists are brought in only when the project genuinely requires them.

03Can you capture our product or software?

Yes. Client-supplied screen recordings or simple guided capture can be incorporated into the edit. Complex product walkthroughs, motion graphics, advanced UI capture, and sensitive-data cleanup are scoped separately.

04Is photography included?

Photography is included only when it is intentionally added to the project scope. East Cut can capture stills directly or bring in a dedicated photographer when simultaneous photo and video coverage is needed.

05How long does post-production take?

The schedule depends on the format, volume of deliverables, and editing complexity. Longer-form videos typically require two to three weeks, with the delivery schedule confirmed in the proposal.

06How are revisions handled?

Each proposal defines the included review stages and revision rounds. Your team shares consolidated feedback, and East Cut makes the agreed adjustments before final delivery.

07How is the project priced?

Each project is scoped around the concept, production time, locations, deliverables, usage, and post-production requirements. After discovery, East Cut presents clear scope options aligned with the project's priorities.

08Do you create social-first content?

Yes. Edits are adapted to their distribution channels, but East Cut does not sell trend-chasing or guaranteed virality. The goal is clear, credible content that keeps working after a trend moves on.

San Francisco / Bay Area / Available to travel

Bring the launch.
We will build the content system.

Start a project

Launch what you built.Explain why it matters.